Embark: Dog Wellness for the 21st Century
Embark Veterinary is a canine genetics test that empowers owners by screening their dog for over 160 genetic diseases and puts a smile on their face by revealing the breeds found in their furry friends.
Yup, and it's pretty cool and just as complicated as human genetics. More than anything though, we want our dogs to be happy and healthy. Keeping a dog healthy can sometimes be challenge and Embark hopes to change that. Not only does Embark want to help your pooch, they also want to help you. And dogs are a great way to understand how genetics work for all of us.
Dogs are known for slobbering...and that's exactly what the scientists at Embark want! A single saliva swab answers questions about your dog's breed, health, ancestry, and more. Embark delivers genetic results through a fun, online platform that gives customers the opportunity to learn more than they ever thought possible about their dog.
My Involvement & Contribution
Dog-owners are funny people. But behind all the dog-obsession is a true love for another living creature. I wanted to be a part of the love and help communicate the science of dog genetics to pet-owners around the globe. Did you know there are over 200 dog breeds? My pooch Wraith is 72% Poodle and 28% Miniature Schnauzer.
Myself and my design cohort (and fiancé), Patrick Prine, joined Embark and became the go-to team for all design related issues. Together we worked on the product to be delivered in iOS and web (however, eventually Web became the delivery choice), illustration, marketing, and website. We interfaced with all team members on a regular basis to ensure we delivered the science and the fun. Patrick and I also made the decision to add that little fluff ball to our family. Thanks Embark!
Create an experience for dog owners that celebrates the spirit of owning a dog and invites them to learn more about their best friend.
An experience that centers around a customer's dog and provides comprehensive genetic information without overwhelming the customer.